VB Beauty

*the new ey*e makeup line as shown in her flagship Dover Street store, London

Beauty products, and fragrance, can so often be the gateway for getting close to an aspirational brand. Sure, having a desire to achieve higher social status through acquiring luxury goods might seem trivial or even off-putting to some, I can’t lie, I like nice stuff.

The term ‘aspirational brand’ has its’ own Wikipedia page, and it talks about the ‘aspirational model’ used by fashion magazines: to offer readers clothing (and continually changing) fashion, beauty, and physical ideals they can aspire to, but perhaps never actually achieve. Woah.

*the* *right wall of the boutique was covered in poster images of her signature smokey eye*
*with my purchase I also received one of the posters*

Victoria Beckham has been designing some really good clothes, clothes I would love to wear and own. While in London recently I popped in her flagship Dover Street boutique and was completely charmed. Clean, angular, and chic (a reflection of her, right?), her designs were beautiful and felt modern and wearable. I don’t own any of her pieces. I aspire to them, and really hope to have a few of her garments in my closet one day. For now, I’ve dipped into her new beauty line. I bought an eye palette, eyeliner, and a finishing lid lustre. The palette and liner work beautifully, haven’t used the lustre yet. One caveat- Victoria Beckham Beauty is leaning towards clean beauty, and with that they omitted a sharpener from the eyeliner. Unnecessary because you might already have one? Maybe, yet I couldn’t properly sharpen the liner with the sharpener I own after repeated uses. I read somewhere that there is an option to buy the liner with the sharpener, in my online research for this post I could not find a link, sorry.

*we loved walking the streets of Mayfair and admiring the brownstones*

*love the red door, geraniums, and iv*y *in the window boxes*

*this is stunning yet the husband would have me hand trim/prune all of that gorgeous coverage, he prefers a clean look*

*two of my new purchases among my stash*

dress I wore while shopping around Mayfair, this is a Lela Rose design I bought sixteen years ago, still fits. my oldest daughter wore it to my sisters wedding in Italy fifteen years ago. It’s a classic.

*I styled it with a belted jacket I bought in Provence this past summer*

Anyway, my hopeful gateway to wearing Victoria Beckham clothing one day has been the addition of a few make-up items to my kit. For about $120 total I can feel part of her look. She’s really into what she’s doing, you can check her Wikipedia page out here and read a little about her new line of beauty products here at British Vogue. I think she’s a good act. I even received a handwritten note with my purchase, that’s pretty special.

*her ‘handwritten’ note on the paper poster I received with purchase*

ps. on Saturday, October 19th, I’ll be speaking about ‘reigniting your confidence and style’ with 5 other experts at a Wellness Workshop: Creating a Beautifully Balanced Lifestyle hosted by Patti Green. For details and to register visit: bit.ly/bblifewellness.