Beauty products, and fragrance, can so often be the gateway for getting close to an aspirational brand. Sure, having a desire to achieve higher social status through acquiring luxury goods might seem trivial or even off-putting to some, I can’t lie, I like nice stuff.
The term ‘aspirational brand’ has its’ own Wikipedia page, and it talks about the ‘aspirational model’ used by fashion magazines: to offer readers clothing (and continually changing) fashion, beauty, and physical ideals they can aspire to, but perhaps never actually achieve. Woah.
Victoria Beckham has been designing some really good clothes, clothes I would love to wear and own. While in London recently I popped in her flagship Dover Street boutique and was completely charmed. Clean, angular, and chic (a reflection of her, right?), her designs were beautiful and felt modern and wearable. I don’t own any of her pieces. I aspire to them, and really hope to have a few of her garments in my closet one day. For now, I’ve dipped into her new beauty line. I bought an eye palette, eyeliner, and a finishing lid lustre. The palette and liner work beautifully, haven’t used the lustre yet. One caveat- Victoria Beckham Beauty is leaning towards clean beauty, and with that they omitted a sharpener from the eyeliner. Unnecessary because you might already have one? Maybe, yet I couldn’t properly sharpen the liner with the sharpener I own after repeated uses. I read somewhere that there is an option to buy the liner with the sharpener, in my online research for this post I could not find a link, sorry.
Anyway, my hopeful gateway to wearing Victoria Beckham clothing one day has been the addition of a few make-up items to my kit. For about $120 total I can feel part of her look. She’s really into what she’s doing, you can check her Wikipedia page out here and read a little about her new line of beauty products here at British Vogue. I think she’s a good act. I even received a handwritten note with my purchase, that’s pretty special.
ps. on Saturday, October 19th, I’ll be speaking about ‘reigniting your confidence and style’ with 5 other experts at a Wellness Workshop: Creating a Beautifully Balanced Lifestyle hosted by Patti Green. For details and to register visit: bit.ly/bblifewellness.